The bold print*: Young Ones 2026
-
Project
Everyone says they have the best deals. Everyone claims great coverage. Gen Z and Millennials are skeptical of wireless carriers. They’ve grown up decoding fine print, dodging hidden fees and laughing at out-of-touch brand campaigns. We need to prove that Verizon isn’t just the best network, but also the best deal and do it in a way that feels undeniable, culturally relevant, and impossible to ignore.
Introducing The Bold Print* Campaign. An out of home campaign that puts the details front and center. No small print needed. Well isn’t that impractical? No, because we’re Verizon and we’re the best. If you disagree with us that’s fine. Show us in The Bold Print*
-
Deliverables
Single Page Ads
Full Spread Ads
Billboard Installations
Social Media Graphics -
Programs
Adobe Indesign
Adobe Illustrator
Adobe Photoshop